If you're like many people who have recently made the decision to throw their hat into the ring and get in on the ground floor of the legal cannabis businesses, you're probably experiencing a mixture of excitement (and understandable apprehension) for your future. Dispensaries are an up-and-coming business model with substantial potential for those seeking to establish a business that will continue to thrive for years to come, but like all new industries, getting started can be tricky because there are no tried-and-true strategies for newcomers to use as a blueprint for success.
However, as with all other types of businesses, effective marketing is an essential part of creating a business that thrives. Traditional marketing tactics might not be the best way to go for fledgling dispensary owners, however. The following are three simple strategies for making the most of your cannabis dispensary marketing efforts.
Become Familiar With Local Regulations
If you're like most cannabis entrepreneurs, you already know that you're going to have to adhere to some strict state regulations regarding all aspects of your business, including marketing. However, you may not be aware that in most states where medicinal or recreational marijuana use has been legalized, local jurisdictions have been granted the power to make their own regulations on top of what the state requires. Your local city or county may have restrictions on marketing that your state doesn't have, so be sure to familiarize yourself with local regulations in order to ensure compliance. Also, keep in mind that because this is a very young industry, regulations are likely to evolve with the passage of time, so be sure to keep current with the decision made by your city council or county commissioners.
Keep it Classy and Professional
Many of those new to the dispensary industry tend to take an overly casual approach to their marketing efforts, but moving away from the "stoner" image is essential to the survival of the industry. Keep in mind that your customers are adults and wish to be portrayed as such, and advertising that perpetuates outdated stereotypes may be construed as insulting by those who business you want to cultivate.
Think Outside of the Advertising Box
Many new cannabis entrepreneurs decide to get around local and state advertising regulations simply by relying on online resources. Although this can work to your advantage, you should be aware that traditional venues, such as Facebook and Google ads, aren't available to businesses specializing in cannabis products. Instead, think outside the social media and search engine box and consider podcasts, newsletters, and blogs instead.Share